Giving More to Gain More (2014) – Revital Cohen and Tuur Van Balen

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Giving More to Gain More is the latest work by London based Revital Cohen and Tuur Van Balen. The installation, commissioned by Jerwood Visual Arts, includes a series of aluminium structures with programmable LED strips, constructing fragments of text that originated in the process of sourcing electronic components from China.

The language that emerges as a byproduct of global mass-manufacturing constructs a particular form of production-centred pidgin poetry. Alibaba.com thus becomes a source of both material and content.The materiality of the made-in-China electronics sits in contrast to the bespoke hand crafted aluminium tracks. Aligning the abstraction of form to the abstraction of the text, the words can only be read upon animated illumination.

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